Learn why traditional white-hat SEO principles are more important than ever for AI search success. Avoid scammers and focus on proven strategies.

With AI and chatbots becoming more sophisticated, many business owners wonder if SEO is still necessary. Google's John Mueller explains why websites and search engine optimisation remain crucial for local businesses and ecommerce, even as AI technology advances.

London Redditors' clever scheme to redirect tourists from their favourite restaurants by manipulating Google's AI search results reveals fundamental flaws in how artificial intelligence interprets and promotes user-generated content.

Google, our trusted ally, has made information a mere click away. Yet, the horizon is hinting at another change. In the playground of technology, a new player is making its mark - Artificial Intelligence.