Smart-Space
Elevating Smart-Space's Digital Presence Through Strategic SEO
Smart-Space, a leading British temporary building specialist with over 35 years of experience, approached me with a digital challenge. As a well-established company operating from their headquarters in the West Midlands, they had built a strong reputation through traditional channels and word-of-mouth referrals. However, their online presence wasn't reflecting their market position or capturing the growing number of potential customers searching for temporary building solutions online. The company needed a partner who could understand their technical industry whilst delivering improvements to their search engine visibility.
Working with Smart-Space required an approach that addressed both immediate technical issues and long-term strategic positioning. Rather than implementing a one-size-fits-all solution, I developed an SEO strategy that recognised the unique challenges facing businesses in the their sector.
Technical Foundation Work
The initial phase of our collaboration focused on establishing a robust technical foundation. Smart-Space's website required careful attention to its underlying structure to ensure search engines could properly crawl, index, and understand their content. This involved comprehensive sitemap monitoring and optimisation, ensuring that all important pages were being discovered and indexed efficiently.
Search Console became an invaluable tool for identifying and resolving technical issues that were potentially hindering the site's performance. By systematically investigating and addressing these problems, we were able to improve the overall health of Smart-Space's digital presence. This included managing canonical tags and redirects to prevent duplicate content issues, whilst also identifying and fixing broken links that could negatively impact user experience.
The implementation of structured data markup was particularly important for Smart-Space, as it helped search engines better understand their services and location information. This technical enhancement improved their visibility in local search results, which is crucial for a business that serves customers across the West Midlands and beyond.
Content Strategy and Optimisation
Understanding that Smart-Space's expertise spans decades of experience in temporary building solutions, we developed a content strategy that showcased their knowledge whilst targeting relevant search terms. Through comprehensive keyword research, we identified opportunities where Smart-Space could capture traffic from potential customers searching for temporary building solutions.
The optimisation process involved refining meta titles, descriptions, and heading tags to better align with search intent whilst maintaining Smart-Space's professional brand voice. Rather than simply stuffing keywords into content, we focused on creating meaningful optimisations that genuinely improved the user experience whilst signalling relevance to search engines.
Landing page optimisation became an ongoing process where we analysed search performance to identify areas for improvement. This work was particularly valuable for Smart-Space's service pages, where we could demonstrate their expertise in specific areas such as temporary offices, storage solutions, and specialised industrial buildings.
Backlink Strategy and Management
The temporary building industry presents unique challenges when it comes to link building. Our approach focused on quality over quantity, systematically identifying and pursuing backlink opportunities that would genuinely benefit Smart-Space's authority and visibility.
Regular backlink audits revealed areas where Smart-Space's link profile needed improvement. This included the systematic disavowal of toxic and spam backlinks that could potentially harm their search rankings. By maintaining a clean, high-quality backlink profile, we ensured that Smart-Space's SEO efforts were building on solid foundations.
Competitor analysis provided valuable insights into successful link building strategies within the temporary building sector. This research helped identify industry publications, trade associations, and relevant business directories where Smart-Space could establish valuable connections and citations.
Results and Ongoing Partnership
The comprehensive approach to Smart-Space's SEO has delivered multiple improvements. Their visibility for relevant industry terms has increased, translating into more qualified enquiries and business opportunities. The technical improvements have created a more robust foundation for future growth, whilst the content optimisation work has positioned Smart-Space as a trusted authority in their field.
Perhaps most importantly, the partnership has evolved into a long-term relationship that reflects Smart-Space's own values around service and commitment. Our ongoing collaboration demonstrates the value of sustained, strategic SEO work rather than short-term tactics.
The success of this partnership demonstrates that even established, traditional businesses can significantly benefit from strategic SEO when it's approached with industry understanding and technical expertise. Smart-Space's continued growth in the digital space reflects their commitment to providing what's best for their customers, now including those who discover them through search engines.
