Wingrove Law

Transforming a Legal Practice's Digital Presence

When Geoff Peter, founder of Wingrove Law, first approached me, his legal practice was facing a significant digital disconnect. Despite being a highly respected commercial litigation solicitor with unique expertise in new build property law, his online presence wasn't reflecting the quality and professionalism of his services.

Geoff's existing website had been built using the IONOS website builder, a DIY solution that, whilst cost-effective initially, was creating several problems for his business. The site looked amateurish and failed to convey the authority and expertise that Geoff brought to his specialised field. More concerningly, it wasn't performing well in search engines, which meant potential clients struggling with defective new build homes weren't finding the help they desperately needed.

The website also lacked focus on the specific services that Geoff wanted his practice to concentrate on. As someone who had made the transition from "poacher to gamekeeper", having previously defended major housebuilders before founding Wingrove Law to exclusively help new build homeowners, Geoff needed a digital presence that clearly communicated this unique positioning and expertise.

The Solution

I recognised that Geoff's practice required a complete digital transformation, not just a cosmetic refresh. After analysing his existing website's performance and understanding his business goals, I recommended migrating to Squarespace, a platform that would provide the professional appearance and robust functionality his practice needed.

The new website was built from the ground up with several key objectives in mind. First and foremost, it needed to reflect the professionalism and expertise that Geoff brings to his work. The design had to convey authority and trustworthiness, essential qualities for potential clients who are often facing stressful situations with their new build homes.

I ensured the website was fully responsive, meaning it works seamlessly across all devices, from mobile phones to tablets and laptops. This was crucial given that many people search for legal services whilst on the move or during their lunch breaks at work.

Search engine optimisation was a major consideration throughout the build process. I used data from Google Search Console to understand exactly what potential clients were searching for and how they were trying to find services like Geoff's. This insight allowed me to target the website specifically at the services that Geoff wanted his business to focus on, rather than trying to be everything to everyone.

The migration to Squarespace also provided significant performance improvements. The new hosting environment is much faster than the previous setup, which not only improves user experience but also contributes positively to search engine rankings.

The Results

The new website now properly represents the quality and expertise that Geoff offers his clients. It clearly communicates his unique background and positioning in the market, his transition from defending major housebuilders to exclusively helping new build homeowners gives him insights that other solicitors simply don't possess.

The search engine performance has already shown improvement. The strategic focus on specific services and the technical SEO improvements implemented during the build are helping potential clients find Wingrove Law more easily when they need specialist legal help with their new build homes.

Perhaps most importantly, the website now serves as an effective business tool rather than a digital afterthought. It clearly explains Geoff's services, his unique approach, and why homeowners should choose Wingrove Law when facing challenges with developers and warranty providers.

Key Lessons

This project reinforced several important principles about effective web design for professional services. A website isn't just a digital brochure, it's often the first impression potential clients have of a business. For legal practices in particular, the website needs to convey authority, expertise, and trustworthiness from the moment someone lands on the page.

The importance of focusing on specific services rather than trying to appeal to everyone cannot be overstated. By clearly targeting the website at Geoff's core expertise, helping owners of defective new build homes, we created a much more effective marketing tool that speaks directly to his ideal clients.

The technical foundations matter enormously. A fast, responsive website that works well on all devices isn't just nice to have, it's essential for both user experience and search engine performance. The migration from a DIY website builder to a professional platform like Squarespace provided immediate improvements in both areas.

The new website provides Wingrove Law with a solid foundation for continued growth. It properly reflects Geoff's expertise and unique positioning in the market, whilst also serving as an effective tool for attracting new clients who need specialist help with their new build homes.

The improved search engine performance should continue to develop over time, helping more homeowners find the expert legal support they need when facing challenges with developers and warranty providers. For a practice dedicated to championing the rights of new build homeowners, having a strong digital presence is crucial for reaching those who need help most.