Google now shows view counts on Business Profile posts. Here's why I think posts may matter more for local SEO, and how to use them well.

Google has switched social media reporting on in Search Console for everyone, and the coverage has been enthusiastic. It is free and it takes ten minutes to set up, but it measures one narrow thing, and it is not the free analytics dashboard most people will assume it is.

Google has announced that business owners will soon be able to manage their Google Business Profile just by chatting with Gemini, its AI assistant. Replying to reviews, updating opening hours, and making sense of your performance could all become a conversation rather than a chore.

Learn why traditional white-hat SEO principles are more important than ever for AI search success. Avoid scammers and focus on proven strategies.

London Redditors' clever scheme to redirect tourists from their favourite restaurants by manipulating Google's AI search results reveals fundamental flaws in how artificial intelligence interprets and promotes user-generated content.

Find the key to digital prominence for your local business with my essential guide to optimising your Google My Business listing and boosting online visibility.

Google has introduced a new feature allowing businesses to add social media links directly to their Google Business Profiles. This is a significant leap forward from the previous, often inaccurate, algorithm-based associations.