Wondering when to hire an SEO expert? Google's specialists share valuable insights on making the right choice, from recognising when you need professional help to spotting red flags like unrealistic ranking promises.

With AI and chatbots becoming more sophisticated, many business owners wonder if SEO is still necessary. Google's John Mueller explains why websites and search engine optimisation remain crucial for local businesses and ecommerce, even as AI technology advances.

Google has introduced a new feature allowing businesses to add social media links directly to their Google Business Profiles. This is a significant leap forward from the previous, often inaccurate, algorithm-based associations.

Google, our trusted ally, has made information a mere click away. Yet, the horizon is hinting at another change. In the playground of technology, a new player is making its mark - Artificial Intelligence.